What would you give up for a cup-a-joe?
As reported by The Detroit News online, a recent survey by OnTech Operations, Inc. found what coffee drinkers are willing to sacrifice for a cup of brew. Their results show the following:
- 42 percent would trade in the morning paper, television, or radio for a cup of joe.
- 20 percent would swap lunch for coffee.
- 12 percent give up three hours of sleep for coffee.
- 10 percent would skip brushing their teeth for a cup.
Bear Latte Art
The survey also found that:
- 67 percent of Americans identify themselves as coffee drinkers.
- Nearly 50 percent half drink at least one cup every day.
- Men drink more cups per day than women.
- People in the Northeast consume more coffee than drinkers in any other region.
- 33 percent of coffee drinkers consider themselves social drinkers, who use coffee breaks as a time to catch up with family and friends.
- Almost 25 percent like the hot drink because it warms their hands.
- 37 percent of coffee drinkers ages 18 to 24 drink the caffeine booster to help them accomplish tasks, presumably after a late night out on the town.
OnTech Operations Inc., a manufacturer of self-heating containers, surveyed 1,015 adults by telephone in January.
Sources
Quick hits: Coffee sacrifices on The Detroit News (January 31, 2007)
Coffee Is More Important Than Lunch? Forbes.com
Whether enjoying my first cup while watching the sun rise over the Blue Ridge from my deck or over the Potomac from my train seat, I like mine bare-footed - strong, hot, and black. Besides coffee and baseball, I enjoy creating quality technical documentation for my clients.
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