What would you give up for a cup-a-joe?
As reported by The Detroit News online, a recent survey by OnTech Operations, Inc. found what coffee drinkers are willing to sacrifice for a cup of brew. Their results show the following:
- 42 percent would trade in the morning paper, television, or radio for a cup of joe.
- 20 percent would swap lunch for coffee.
- 12 percent give up three hours of sleep for coffee.
- 10 percent would skip brushing their teeth for a cup.
Bear Latte Art
The survey also found that:
- 67 percent of Americans identify themselves as coffee drinkers.
- Nearly 50 percent half drink at least one cup every day.
- Men drink more cups per day than women.
- People in the Northeast consume more coffee than drinkers in any other region.
- 33 percent of coffee drinkers consider themselves social drinkers, who use coffee breaks as a time to catch up with family and friends.
- Almost 25 percent like the hot drink because it warms their hands.
- 37 percent of coffee drinkers ages 18 to 24 drink the caffeine booster to help them accomplish tasks, presumably after a late night out on the town.
OnTech Operations Inc., a manufacturer of self-heating containers, surveyed 1,015 adults by telephone in January.
Quick hits: Coffee sacrifices on The Detroit News (January 31, 2007)
Coffee Is More Important Than Lunch? Forbes.com