Sacrifices for the Cup: Coffee Statistics

Coffee Business

by H Michael Denton

Sacrifices for the Cup: Coffee Statistics

What would you give up for a cup-a-joe?

As reported by The Detroit News online, a recent survey by OnTech Operations, Inc. found what coffee drinkers are willing to sacrifice for a cup of brew. Their results show the following:

  • 42 percent would trade in the morning paper, television, or radio for a cup of joe.
  • 20 percent would swap lunch for coffee.
  • 12 percent give up three hours of sleep for coffee.
  • 10 percent would skip brushing their teeth for a cup.

bear latte art
Bear Latte Art

The survey also found that:

  • 67 percent of Americans identify themselves as coffee drinkers.
  • Nearly 50 percent drink at least one cup every day.
  • Men drink more cups per day than women.
  • People in the Northeast consume more coffee than drinkers in any other region.
  • 33 percent of coffee drinkers consider themselves social drinkers, who use coffee breaks as a time to catch up with family and friends.
  • Almost 25 percent like hot drinks because they warm their hands.
  • 37 percent of coffee drinkers ages 18 to 24 drink the caffeine booster to help them accomplish tasks, presumably after a late night out on the town.

OnTech Operations Inc., a manufacturer of self-heating containers, surveyed 1,015 adults by telephone in January.

Sources

Quick hits: Coffee sacrifices on The Detroit News (January 31, 2007)

Coffee Is More Important Than Lunch? Forbes.com

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H Michael Denton

Whether enjoying my first cup while watching the sun rise over the Blue Ridge from my deck or over the Potomac from my train seat, I like mine bare-footed - strong, hot, and black. Besides coffee and baseball, I enjoy creating quality technical documentation for my clients.