Asher Yaron

Mr. Yaron, with over ten years experience as a coffee roaster, is the inventor, manufacturer, and distributor of a commercial coffee roasting machine used by chefs and cafes around the world. The author of Coffee - The Fourth Wave; A fresh roasting revolution, his TEDx talk on micro-roasting in 2012 is one of the most popular coffee talks of all time. He also maintains the YouTube channel Coffee University. Together with his partner Raymond Lay, an experienced high-tech entrepreneur in Singapore, Yaron has a strong commitment to sustainability that affects every aspect of every decision.