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Andrew Hetzel

New Marketing Opportunities for the Tea Industry

April 1, 2007 by Andrew Hetzel

tea cup with flower

The full title for this article is Explosion of Specialty Coffee Shops Creates New Marketing Opportunities for the Tea Industry As I travel around the world consulting with coffee retailers, several trends keep coming up: more teas and more exotic choices are on the menu, specialty sources are becoming the norm instead of the exception, […]

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Filed Under: Coffee Business

Fundamentals of Coffee Business Success

March 1, 2007 by Andrew Hetzel

The retail specialty coffee industry is unique in that it attracts as many admirers of the product – coffee fanatics – as it does those who are looking for a lucrative business investment, probably more. It is human nature to focus on those things that are of greatest personal interest to us, and in the […]

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Filed Under: Coffee Business

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